THE P*RN STAR

From cave art of woolly mammoths to hero shots of trophy fish, we feed off visual story-telling. Without  Instagram and the rock star poses, the trophy fish and the Michael Mann montages that sell destinations, gear and dreams, today’s fly fishing world would be a much quieter place. Dictated to by geography and history, everyone [...]

THE GLASS GUY

The return of fiberglass rods to the forefront of fly fishing? That can be credited, at least in part, to Cameron Mortenson, a policeman from South Carolina who is the man behind pioneering blog, The Fiberglass Manifesto (T.F.M.). The first fish I remember catching was bluegill. We did a lot of camping when growing up [...]

ISLAND STYLE BEATS

THE BEATS – BRIAN CHAKANYUKA Alphonse Fishing Co’s media producer Brian Chakanyuka spends a lot of time out on the flats of the Seychelles Outer Islands making guests look good. “Drop your chin, Yevgeny! No, the other one.” "Brian steps from behind the lens and takes the rod. The Flats Smurf points out a [...]