There's been a noticeable consumer shift over the last decade or so (roughly how long we've been paying attention) towards destinations and outfitters who actually give a damn about where they do business. We're talking about operations that don't only offer a great fishing experience, but also put in a demonstrable effort to contribute to the the environment, the community and the country  they operate in.

A Battered Baitball

There's nothing that gets a fisherman's blood rushing quite like the colours of a lit up Billfish as it traumatises a baitball of seemingly helpless baitfish. Although the narrator could do with an injection of tone and life, the video itself more than makes up for it. Watch below as Striped Marlin and Dorado, amongst [...]

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