Featuring Patagonia head honcho Yvon Chouinard and Arturo Pugno, one of the last remaining practitioners of 'pesca alla Valsesiana' an ancient Tenkara-like form of fly fishing from Northern Italy that involves a 15-foot cane rod (homemade obviously), lines meticulously braided from the tail of a stallion, and simple flies hand-tied flies.   https://www.youtube.com/watch?v=GdXIHsGgIQM